The U.S. Supreme Court has struck down the U.S.P.T.O.’s long-standing ban on the registration of trademarks comprising “scandalous” and/or “immoral” trademarks (read here). Petitioner Erik Brunetti has tried to register the mark F-U-C-T for a clothing line and claimed that the mark should be pronounced as four letters, one after the other. For obvious reasons, […]
